You can’t please everyone, nor should you try…in life or your photography business.
Even though the ‘approval’ or recognition of your talent is obviously important to building a consistent paying client network, the hard truth is that not everyone will value your contributions as perhaps they should be valued (either in your subjective opinion or the objective opinions of others).
Quite simply, don’t get discouraged and realize that there are more ways to earn money from your imagery than from that one magazine editor or ad agency buyer who doesn’t see the worth in your submissions.
Also, keep in mind that HOW you market your images is often equally important as the images themselves, presuming the images are of a high-standard to begin with.
If you’re told “no thanks, not what we’re looking for,” re-evaluate your presentation of the image(s).
Did you fail to meet the often stringent and extremely specific requirements of a certain editorial publication? Were your images formatted correctly with the proper resolution for viewing? Was your timing right?
Don’t forget that there is a very prevalent human aspect involved in all areas of business. Maybe the photo editor was on vacation and returned to an overflowing stack of printed promos…maybe his daughter was sick at school…maybe her boss put her in a bad mood that unfortunately trickled over into her viewing of your magnificent photographs.
Similarly, in terms of WHAT, be sure your image content coincides with the style of the photo display entity. It’s often the case that your image quality or subject was absolutely impeccable, but the content simply didn’t match the needs of the photo buyer.
Likewise, just because that last submission was rejected doesn’t mean the buyer totally trashes your potential future value.
If you’re rejected, take a step back, objectively evaluate what you can do to better serve the demands of your intended client, alter your photographic style or submission presentation to their needs and give it another go.
Sometimes it’s true, there are some photo buyers you will never be able to reach no matter how perfect your WHAT or HOW turns out to be.
In those cases, it’s your turn to scrap them and move forward with other potential clients who will value your abilities.
Importantly, remember to truly begin thinking like an entrepreneurial photography business owner…not a hyper-sensitive artist ready to curl up in a corner and feel sorry for yourself in an extended bout of self-loathing.
See the world as if you’re viewing it through a lens capable of capturing life in a way that is aesthetically inspiring AND commercially viable for the nearly endless market of photography buyers.
The world is your photographic oyster and there is literally a world of possibilities for marketing your creative masterpieces beyond that one naysayer.
One “NO” is nothing, because there are more “Yes” opportunities than you probably can imagine.