Author Archives: Alpine Objectives LLC - Snow Media, Marketing & Education

About Alpine Objectives LLC - Snow Media, Marketing & Education

Alpine Objectives delivers international mountain media, marketing & education services with more than 20 years of professional experience sliding around the wintry world.

Protecting Photographer Rights…Integrity Starts with You

Protecting your intellectual property as a photographer is one of the most important aspects of maintaining a successful business.  A recent mis-guided request for an image I shot years ago got me thinking about our individual roles as photographers out … Continue reading

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Rejection is part of the photo business game…self-pity isn’t.

You can’t please everyone, nor should you try…in life or your photography business. Even though the ‘approval’ or recognition of your talent is obviously important to building a consistent paying client network, the hard truth is that not everyone will value … Continue reading

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Photo business differentiation: I thought the the ocean was blue. Nope. It’s red.

Whether you’re launching your first independent photo venture or re-visiting an old flame, you’ll end up realizing that most segments are pretty loaded with competition. How you strategically differentiate yourself as a photographer will greatly enhance your chances for success regardless … Continue reading

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Photography Business Promotional Strategy – Communications Tools

Two key components to your photo business promotional strategy involve  promotional budgeting decisions and  promotional communications approaches. Specifically, promotional communications can be segmented into two categories: one-way and two-way strategies.

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Photography Business Promotional Strategy – Budgeting Approaches

Re-investing in yourself through sound promotional strategies is an extremely important (and unavoidable) expense that must be incurred in order to run a successful photography business. When it comes to your promotional strategy you’ll need to consider a number of … Continue reading

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Professional photography…you’ll need a bit more than just a pointer finger and a camera.

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Competitive Advantages In Photography…being nice or being smart? Sharks and guppies in a crowded pool.

I recently received an email from a friend-of-a-friend whom I never met, nor knew existed prior to receiving the email, asking bluntly “how do I make money in commercial photography?” So what’s the point?  The point is…I didn’t reply.  Before you … Continue reading

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