Category Archives: PROMOTIONS

Photography Business Promotional Strategy – Communications Tools

Two key components to your photo business promotional strategy involve  promotional budgeting decisions and  promotional communications approaches. Specifically, promotional communications can be segmented into two categories: one-way and two-way strategies.

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Photography Business Promotional Strategy – Budgeting Approaches

Re-investing in yourself through sound promotional strategies is an extremely important (and unavoidable) expense that must be incurred in order to run a successful photography business. When it comes to your promotional strategy you’ll need to consider a number of … Continue reading

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Professional photography…you’ll need a bit more than just a pointer finger and a camera.

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Photography market specialization…only after you’re special enough to specialize.

Most professional photographers will agree that differentiation of your photo skills and subsequent specialization of your photo service offerings is key to sustainability & success. However, there are probably some varied opinions out there regarding when to specialize. Some would probably argue … Continue reading

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