Most professional photographers will agree that differentiation of your photo skills and subsequent specialization of your photo service offerings is key to sustainability & success. However, there are probably some varied opinions out there regarding when to specialize.
Some would probably argue that it’s never too soon to narrow your focus and dive right into that singular target market. That way, you can streamline your marketing and networking strategies, as well as begin honing your abilities in a specific genre or style.
In actuality, it’s not necessarily a bad way to go.
But if you’re just starting out with generally limited experience and trying to maintain a viable lifestyle as a working photog you could actually harm your chances for longevity via uber-specialization too early in the process. Continue reading