Tag Archives: camera

Photo business differentiation: I thought the the ocean was blue. Nope. It’s red.

Whether you’re launching your first independent photo venture or re-visiting an old flame, you’ll end up realizing that most segments are pretty loaded with competition. How you strategically differentiate yourself as a photographer will greatly enhance your chances for success regardless … Continue reading

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Professional photography…you’ll need a bit more than just a pointer finger and a camera.

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Photography market specialization…only after you’re special enough to specialize.

Most professional photographers will agree that differentiation of your photo skills and subsequent specialization of your photo service offerings is key to sustainability & success. However, there are probably some varied opinions out there regarding when to specialize. Some would probably argue … Continue reading

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A KISS is all you need to start a photography business…

No, I’m not talking about the tender form of physical affection shared between loved ones, nor am I talking about the Gene Simmons extremely wet and likely less than tender form of physical affection, I’m talking about – Keep It Simple … Continue reading

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Photo SWOT…Photo WHAT?

Conducting your own SWOT analysis — Strengths, Weaknesses, Opportunities & Threats — in a manner that is objective and uncompromisingly honest will give you a good perspective on where you should focus your talents and resources. Yeah, I know…you’re an … Continue reading

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The 80-20 Rule in Photography: You’re first boss is always an Italian Named Pareto

Pareto’s Law, designed by 19th century Italian economist, Vilfredo Pareto, is better known as the 80/20 rule. Originally, it was designed to demonstrate the disparity in societal wealth, stating that 80% of wealth is created and kept by 20% of society.  Pareto’s ratio … Continue reading

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