Tag Archives: objectives

Photography Business Promotional Strategy – Communications Tools

Two key components to your photo business promotional strategy involve  promotional budgeting decisions and  promotional communications approaches. Specifically, promotional communications can be segmented into two categories: one-way and two-way strategies. Advertisements

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Photography Business Promotional Strategy – Budgeting Approaches

Re-investing in yourself through sound promotional strategies is an extremely important (and unavoidable) expense that must be incurred in order to run a successful photography business. When it comes to your promotional strategy you’ll need to consider a number of … Continue reading

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Professional photography…you’ll need a bit more than just a pointer finger and a camera.

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Competitive Advantages In Photography…being nice or being smart? Sharks and guppies in a crowded pool.

I recently received an email from a friend-of-a-friend whom I never met, nor knew existed prior to receiving the email, asking bluntly “how do I make money in commercial photography?” So what’s the point?  The point is…I didn’t reply.  Before you … Continue reading

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Photography market specialization…only after you’re special enough to specialize.

Most professional photographers will agree that differentiation of your photo skills and subsequent specialization of your photo service offerings is key to sustainability & success. However, there are probably some varied opinions out there regarding when to specialize. Some would probably argue … Continue reading

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A KISS is all you need to start a photography business…

No, I’m not talking about the tender form of physical affection shared between loved ones, nor am I talking about the Gene Simmons extremely wet and likely less than tender form of physical affection, I’m talking about – Keep It Simple … Continue reading

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The NPPA CDB Calculator: It’s kind of like the American Express card in the 80’s. Don’t leave home (or start your photo business) without it.

You’ve landed tons of gigs, already built a decent network of photo buyers, clients keep coming back for more, but you’re still broke and the dream of being a succesful photography business owner is quickly dying. We’ve all been there … Continue reading

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