Tag Archives: photography business plan

Photography Business Promotional Strategy – Communications Tools

Two key components to your photo business promotional strategy involve  promotional budgeting decisions and  promotional communications approaches. Specifically, promotional communications can be segmented into two categories: one-way and two-way strategies.

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Competitive Advantages In Photography…being nice or being smart? Sharks and guppies in a crowded pool.

I recently received an email from a friend-of-a-friend whom I never met, nor knew existed prior to receiving the email, asking bluntly “how do I make money in commercial photography?” So what’s the point?  The point is…I didn’t reply.  Before you … Continue reading

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Photography market specialization…only after you’re special enough to specialize.

Most professional photographers will agree that differentiation of your photo skills and subsequent specialization of your photo service offerings is key to sustainability & success. However, there are probably some varied opinions out there regarding when to specialize. Some would probably argue … Continue reading

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A KISS is all you need to start a photography business…

No, I’m not talking about the tender form of physical affection shared between loved ones, nor am I talking about the Gene Simmons extremely wet and likely less than tender form of physical affection, I’m talking about – Keep It Simple … Continue reading

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The NPPA CDB Calculator: It’s kind of like the American Express card in the 80’s. Don’t leave home (or start your photo business) without it.

You’ve landed tons of gigs, already built a decent network of photo buyers, clients keep coming back for more, but you’re still broke and the dream of being a succesful photography business owner is quickly dying. We’ve all been there … Continue reading

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You want paid like a professional photographer, first things first…[Part 1]

Open a new tab/window, type into your web search engine of choice (personally, I’m a Googler not a binger…sorry bing) “how to get paid for photography” but before you start clicking on every link come back. Is your head spinning yet? … Continue reading

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Photo SWOT…Photo WHAT?

Conducting your own SWOT analysis — Strengths, Weaknesses, Opportunities & Threats — in a manner that is objective and uncompromisingly honest will give you a good perspective on where you should focus your talents and resources. Yeah, I know…you’re an … Continue reading

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