Photo Business Topics
- Protecting Photographer Rights…Integrity Starts with You
- Rejection is part of the photo business game…self-pity isn’t.
- Photo business differentiation: I thought the the ocean was blue. Nope. It’s red.
- Photography Business Promotional Strategy – Communications Tools
- Photography Business Promotional Strategy – Budgeting Approaches
Tag Archives: photography business plan
Two key components to your photo business promotional strategy involve promotional budgeting decisions and promotional communications approaches. Specifically, promotional communications can be segmented into two categories: one-way and two-way strategies. Advertisements
Competitive Advantages In Photography…being nice or being smart? Sharks and guppies in a crowded pool.
I recently received an email from a friend-of-a-friend whom I never met, nor knew existed prior to receiving the email, asking bluntly “how do I make money in commercial photography?” So what’s the point? The point is…I didn’t reply. Before you … Continue reading
Most professional photographers will agree that differentiation of your photo skills and subsequent specialization of your photo service offerings is key to sustainability & success. However, there are probably some varied opinions out there regarding when to specialize. Some would probably argue … Continue reading
No, I’m not talking about the tender form of physical affection shared between loved ones, nor am I talking about the Gene Simmons extremely wet and likely less than tender form of physical affection, I’m talking about – Keep It Simple … Continue reading
The NPPA CDB Calculator: It’s kind of like the American Express card in the 80’s. Don’t leave home (or start your photo business) without it.
You’ve landed tons of gigs, already built a decent network of photo buyers, clients keep coming back for more, but you’re still broke and the dream of being a succesful photography business owner is quickly dying. We’ve all been there … Continue reading
Open a new tab/window, type into your web search engine of choice (personally, I’m a Googler not a binger…sorry bing) “how to get paid for photography” but before you start clicking on every link come back. Is your head spinning yet? … Continue reading