Tag Archives: photography

Photo business differentiation: I thought the the ocean was blue. Nope. It’s red.

Whether you’re launching your first independent photo venture or re-visiting an old flame, you’ll end up realizing that most segments are pretty loaded with competition. How you strategically differentiate yourself as a photographer will greatly enhance your chances for success regardless … Continue reading

Posted in MARKETING, PHOTOGRAPHY, STRATEGY | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Photography Business Promotional Strategy – Communications Tools

Two key components to your photo business promotional strategy involve  promotional budgeting decisions and  promotional communications approaches. Specifically, promotional communications can be segmented into two categories: one-way and two-way strategies.

Posted in MARKETING, PHOTOGRAPHY, PROMOTIONS, STRATEGY | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Photography Business Promotional Strategy – Budgeting Approaches

Re-investing in yourself through sound promotional strategies is an extremely important (and unavoidable) expense that must be incurred in order to run a successful photography business. When it comes to your promotional strategy you’ll need to consider a number of … Continue reading

Posted in FINANCE, MARKETING, PHOTOGRAPHY, PROMOTIONS, STRATEGY | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Professional photography…you’ll need a bit more than just a pointer finger and a camera.

  +  + +  +     =  

Posted in EDUCATION & TRAINING, MARKETING, NETWORKING, PHOTOGRAPHY, PROMOTIONS, STRATEGY | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Competitive Advantages In Photography…being nice or being smart? Sharks and guppies in a crowded pool.

I recently received an email from a friend-of-a-friend whom I never met, nor knew existed prior to receiving the email, asking bluntly “how do I make money in commercial photography?” So what’s the point?  The point is…I didn’t reply.  Before you … Continue reading

Posted in EDUCATION & TRAINING, NETWORKING, PHOTOGRAPHY, STRATEGY | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Photography market specialization…only after you’re special enough to specialize.

Most professional photographers will agree that differentiation of your photo skills and subsequent specialization of your photo service offerings is key to sustainability & success. However, there are probably some varied opinions out there regarding when to specialize. Some would probably argue … Continue reading

Posted in EDUCATION & TRAINING, MARKETING, NETWORKING, PHOTOGRAPHY, PROMOTIONS, STRATEGY | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

It’s a phodog eat phodog world. Sharing is nice, but share wisely…

The photography business is a competitive world that seemingly becomes more and more crowded everyday. That’s why it’s difficult to get most successful photography business owners to take you under his/her wing and show you the way to the promised … Continue reading

Posted in NETWORKING, PHOTOGRAPHY, STRATEGY | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment