Tag Archives: tips

Photo business differentiation: I thought the the ocean was blue. Nope. It’s red.

Whether you’re launching your first independent photo venture or re-visiting an old flame, you’ll end up realizing that most segments are pretty loaded with competition. How you strategically differentiate yourself as a photographer will greatly enhance your chances for success regardless … Continue reading

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Photography Business Promotional Strategy – Communications Tools

Two key components to your photo business promotional strategy involve  promotional budgeting decisions and  promotional communications approaches. Specifically, promotional communications can be segmented into two categories: one-way and two-way strategies.

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Photography Business Promotional Strategy – Budgeting Approaches

Re-investing in yourself through sound promotional strategies is an extremely important (and unavoidable) expense that must be incurred in order to run a successful photography business. When it comes to your promotional strategy you’ll need to consider a number of … Continue reading

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Professional photography…you’ll need a bit more than just a pointer finger and a camera.

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Competitive Advantages In Photography…being nice or being smart? Sharks and guppies in a crowded pool.

I recently received an email from a friend-of-a-friend whom I never met, nor knew existed prior to receiving the email, asking bluntly “how do I make money in commercial photography?” So what’s the point?  The point is…I didn’t reply.  Before you … Continue reading

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It’s a phodog eat phodog world. Sharing is nice, but share wisely…

The photography business is a competitive world that seemingly becomes more and more crowded everyday. That’s why it’s difficult to get most successful photography business owners to take you under his/her wing and show you the way to the promised … Continue reading

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A KISS is all you need to start a photography business…

No, I’m not talking about the tender form of physical affection shared between loved ones, nor am I talking about the Gene Simmons extremely wet and likely less than tender form of physical affection, I’m talking about – Keep It Simple … Continue reading

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